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Automotive · SoftwareCustom Development14 months
Automotive CRM Platform
A ground-up CRM platform replacing fragmented COM+ and Access database systems across 12 dealership groups, with a phased migration maintaining business continuity.
Automotive software vendor serving 12 dealership groups across Europe.
12
Dealership groups unified on one platform
60%
Reduction in support ticket volume
4h → 15min
Daily reporting cycle
6
Third-party integrations enabled by API layer
The Challenge
- ✕CRM running on COM+ components and Access databases - impossible to scale
- ✕No API layer - every dealership integration was custom per client
- ✕Reporting done via Excel exports, taking hours daily per site
- ✕Maintenance burden growing faster than business revenue
- ✕No ability to add features without risking existing client installations
What We Did
- Domain modeling workshops with automotive subject matter experts
- New CRM core: ASP.NET Core with clean architecture, CQRS, event sourcing
- Angular frontend with role-based access for sales, service, and management
- Azure Service Bus for inter-service communication enabling real-time updates
- REST API platform enabling first-party and third-party integrations
- Phased migration: parallel system operation until each dealership validated the new platform
Technology
ASP.NET CoreC#AngularTypeScriptSQL ServerAzure Service BusAzureDockerNUnit
"They understood our domain from day one. The architecture they designed has given us room to grow for years. We're now the most technically capable vendor in our market."
- CEO, Automotive Software Company
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